Nowadays technology allows the layperson to take their own photographs for brochures and websites. So why bother using a professional photographer?
In a word: quality. Here are five reasons to use Infocus for all your photographic needs:
First of all, professional photography will increase the perceived value of your product or service. In today's busy world we are all subject to a massive amount of information continually flowing into our consciousness.
Your potential customers make snap judgements on what you offer based on the images that represent your business. To them, a high-quality image means a high-quality product or service.
The second reason to use Infocus is that the correct equipment, lighting, angle and perspective that we use allows us to show the subject being photographed in an original way. This can massively increase the viewers’ interest in even run-of-the-mill objects and situations.
This is especially true of industrial or mechanical products. For some examples of this, have a look at the images in your own area of interest on this website.
Thirdly, professional images on your website work with the five second rule. Research has shown that any first-time visitors to your website will decide within 5 seconds if it's worth spending any time there. An arresting image encourages people to look in more depth at your website.
Not only does this increase your chances of converting these first-time visitors into customers, but Google will rank your website higher in its results pages. Why is this? Because one of the ways it decides which websites to rank on page 1 is by timing how long visitors stay there.
Another reason to have professional images in your online marketing is that it creates visual cohesion with the rest of your website. Amateurish, homemade images placed on an otherwise attractive website are incredibly disappointing to the eye. An expertly produced photograph complements professional website design.
The final reason that you need a specialist like Infocus to deal with your photography needs is that it then releases you to concentrate on what you do best: running your business. Why struggle and waste valuable time getting mediocre results, when you can leave it all to an expert?